Ethical Debates: Advertising

Ethical Debates: Advertising

Description

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?

Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.

The Ethical Debates series confronts contentious issues affecting people in the 21st century.


Download Ethical Debates: Advertising (9780750297455).pdf, available at wastatecops.org for free.

Details

Author(s)
Jen Green
For ages
12-17
Format
Paperback | 48 pages
Dimensions
170 x 207 x 4mm | 154g
Publication date
06 Jun 2017
Publisher
Hachette Children's Group
Imprint
Wayland (Publishers) Ltd
Publication City/Country
London, United Kingdom
Language
English
Edition Statement
Reprint
Illustrations note
40-45 colour photographs
ISBN10
075029745X
ISBN13
9780750297455
Bestsellers rank
958,638