Marketing Through Turbulent Times

Marketing Through Turbulent Times

Description

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.


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Details

Author(s)
Jenny Darroch
Format
Paperback | 176 pages
Dimensions
155 x 235 x 10.67mm | 308g
Publication date
14 Jan 2014
Publisher
Palgrave MacMillan
Publication City/Country
Basingstoke, United Kingdom
Language
English
Edition Statement
1st ed. 2010
Illustrations note
XVI, 176 p.
ISBN10
1349314722
ISBN13
9781349314720